About TS Consulting
TS Consulting is the brainchild of Tracie Sandefur, a former marketing director with a passion for helping smaller companies accomplish their marketing goals. Born and raised in Columbus, Ohio, Tracie graduated from Ohio University with a Bachelor of Science and went on to spend years marketing in the home improvement industry.
In 2013, Tracie joined the window and door replacement company WindowPRO as the Event Manager for the Columbus location, and in that role, she booked various shows and events to promote the brand and generate appointments, with an average of 1 show per weekend throughout the year. As Tracie grew more experienced, she was promoted to the Director of Marketing in December 2014 and was then in charge of the marketing for all three WindowPRO locations (Columbus, Cleveland and Detroit). It was at WindowPRO that Tracie implemented and oversaw the CRM system (Marketsharp) and created drip marketing campaigns to capitalize on previous customers and open quotes. She also oversaw a team of 4-5 individuals and a marketing budget of $1.3 million dollars annually.
In 2017, WindowPRO sold its Columbus and Cleveland locations to Infinity from Marvin, making Tracie the Director of Marketing for Infinity Windows of Ohio. In this new role, she orchestrated a rebranding of WindowPRO to Infinity from Marvin, all while maintaining lead generation in both markets. As part of Infinity, Tracie oversaw a team of 2-3 individuals and a budget of $1.4 million dollars annually.
In 2018, Tracie decided to step down for her Marketing Director position in order to pursue her master’s degree in business administration. At this same time, she began working with a marketing agency as a consultant, providing marketing strategies for clients in a range of industries including finance, non-profit, logistics and more. She also executed marketing campaigns on behalf of the agency, working closely with clients to help them achieve their marketing goals. As she began doing more and more consulting, she stepped into her own role as an independent consultant, and TS Consulting was born.
In her roles over the past years, Tracie has gained experience in a variety of marketing efforts, especially in the home improvement industry. She oversaw the creation and launch of two websites, designed countless print and digital ads (for newspaper, magazines, banner ads, etc.), developed marketing strategies to differentiate the brand from competitors, orchestrated and designed direct mail campaigns, implemented and ran the company CRM system, created and executed various digital campaigns and strategies, and many more items over the years. She now takes those skills and applies them to other businesses to help smaller companies grow and accomplish their marketing/business goals.
TS Consulting takes an individualized approach to working with clients. We listen to your needs and offer solutions that could address those concerns. From there, we work to create a proposal that will alleviate customer pain points and generate the return clients are looking for. We understand marketing a small business can be tricky with limited budgets and time, so we focus on making things as turnkey as possible to make it easier for our clients.
Have marketing needs that you think TS Consulting could address? Contact us today!
Tracie’s Credentials
Bachelor of Science in Organizational Communication
Masters in Business Association- In Progress
Certified in Google Analytics for Beginners, Advanced and for Power Users
HubSpot Certified in Inbound Marketing