Event Marketing

You’ve probably been to a local farmer’s market and have noticed the booths that line the streets selling their goods and services. Why did those businesses choose this show? How do they gather leads? Is the show really worth it? Event marketing offers businesses a fantastic way to connect with their customers face to face, but having a presence at these shows requires money and time, something many small businesses are short on. Should you consider event marketing as part of your marketing mix? TS Consulting can walk you through this decision-making process and offer tools to succeed at shows big and small throughout your market.

The first step in the process is to decide why you are attending the show in the first place, what is your goal there? Are you looking to hand out flyers and build name recognition? Are you looking to book appointments on the spot or generate phone calls after the show concludes? Knowing the why behind the marketing strategy narrows the scope of shows that you should participate in, and TS Consulting can work with you to identify that reasoning.

Once the objective has been determined, we work with the client to identify the type of shows that could be viable possibilities and then help the client book a spot and prepare materials for the show. In addition to the work leading up to the show, we work with clients to understand how to interact with consumers in person in order to achieve the desired goals. We have years of experience in event marketing, and our goal is to provide you with what you need to be successful, including role playing activities, scripting and beyond.   

Have you been considering adding event marketing into your repertoire but you are not sure how to do so? Contact TS Consulting today for a free consultation.