Brand Identity Creation

Many people associate a brand with a logo or color scheme, and yes, those are key elements of a brand. However, there is more to a brand than just pictures and colors. A brand is the swirl of thoughts and emotions that are evoked in a customer’s mind when they see that logo or image, and having a brand that generates powerful emotions with consumers allows your marketing dollars to stretch further and generate more sales.

Your brand identity encompasses what you want your competitive edge to be in the marketplace as well as what your target market is looking for. Do you want to be the high-end, exclusive dealer? Do you want to offer one service but do it really well? Or do you want to offer countless services to your customers?  Outlining your brand identity defines who you are as a company and how you want to be perceived by your customers, your competitors and your peers.

TS Consulting can work with your team to identify your competitive strengths as well as any weaknesses in order to discover what your brand should leverage in the marketplace. Defining a brand identity is as much describing who a business is not as much as who it is, so this process can be extremely helpful for business owners feeling overwhelmed in the marketplace and/or reaching a plateau in their business.

Our team will work with you to create guidelines for the overall brand in the marketplace and outline the feelings and thoughts you want customers to experience when they interact with your brand. Once we identify those desired reactions, we can then work together to find visuals that align with those goals. At the end of the process, you have a specific identity for your business with the necessary visuals, verbiage and tactics to make the brand successful in the long run. Ready to map out your brand and recreate your organization’s image? Contact TS Consulting today for a free consultation.