Content Generation

From blogs to tweets to website copy, content pieces help the customer learn about who your company is and the product or services that it provides. But generating high-quality content can seem overwhelming, and it is often easier to post sparingly or not at all. Nevertheless, continuously producing content that engages your customers and followers will generate more interest in your brand and consequently more leads and sales.

Maybe you have a great idea for a marketing campaign, but when you sit down to write the copy, nothing comes to mind. Or maybe you are producing marketing pieces now but not seeing the results that you want to see. Even if you are in the right channel and targeting the right audience, if you don’t say the right thing, you still may have little to no success.

Content generation includes copy writing for a number of outlets: Blogs, Customer Letters, Emails, Social Media Posts, Print Ads, Script writing and the like. It is important that each individual piece align with the greater strategy of the organization and look like it “fits” with the rest, as this will reinforce your brand image in the marketplace. It is perhaps even more important that no single piece counteracts your other marketing efforts, as it is infinitely harder to recover a negative impression than it is to make a mediocre one.

At TS Consulting, we help clients identify their ongoing content needs, and from there, we either provide them the guidelines to create content themselves or our team creates content on their behalf. As marketing consultants, we understand the importance of using the right voice and leveraging the right points in order to create content pieces that resonate with the target audience.

Creating a web of content marketing is a lot like creating a puzzle. At TS Consulting, we work with you to identify or create the pieces of that puzzle, and the completed puzzle is your overall marketing/content strategy. Ready to see how TS Consulting can work with you to create outstanding content that drives customer engagement and sales? Contact us today for a free consultation.