Marketing Strategy

When you are running a business, it can be easy to get caught up in the day to day activities and focus on simply keeping the doors open; however, not taking the time to step back and review your goals can seriously hinder your success. After all, if you don’t watch where you are going, how will you get where you want to be?

This is where marketing strategy comes in. Designing a marketing strategy is an in-depth, all-encompassing process that provides your business with an analysis of the current situation and a road map to the goals you want to accomplish. This process begins with a conversation with the client surrounding long term goals, potential obstacles and desired growth. From there, TS Consulting generates the following for the client:

• Market Analysis

  • This piece dives deep into the current status of the market, including competitors, economic trends, opportunities to expand and beyond. From this data, TS Consulting creates a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis for the client.

• Target Market

  • Using the information collected during the market analysis combined with the client’s current customer statistics, TS Consulting can identify a target market for the business that will generate the most return and move the client closer to its desired goal. This target market identification includes demographics, geographic, psychographics as well as a marketing persona that the client can use in all its marketing efforts.

• Marketing Tactics and Channel Recommendations

  • Based on the target market, TS Consulting then maps out various marketing tactics, channels and potential campaigns that the client could implement in both the short and long term. These recommendations are client specific and include methods to connect directly with the target audience in mind.

• Budget Recommendation

  • Accompanying the marketing recommendations is a potential budget and timeline for the strategy rollout. We understand most businesses do not have the ability to invest greatly in marketing all at once, so we create a feasible plan based on the budget and manpower available for the client.

At first glance, an in-depth marketing strategy process may seem intimidating, but TS Consulting walks you through every step and provides the insight and legwork needed to make this process a success. We specialize in crafting short- and long-term plans for small businesses, and we take pride in our ability to look at the big picture and develop actionable guidelines for our clients. Want to see how TS Consulting can help you achieve your marketing goals? Contact us today for a free consultation.