Social Media Marketing

Facebook. Twitter. Pinterest. Snapchat. Instagram. The list of social media channels seems to grow each day and managing a presence on these outlets can be a full-time job by itself. But is social media a good marketing tool for your company? If it is, what is the best way to manage your social media pages and generate the results you are looking for?

Many businesses feel peer pressure to participate in social media, but without a clear plan, these marketing tools quickly become overwhelming and difficult to track. Are you looking to increase your follower base? Generate shares or retweets? Drive traffic to your website? Identifying these goals prior to beginning a social media campaign is crucial to its success, and it is something TS Consulting can work with you to accomplish.

Our team helps you identify the best channels for your business to participate in and from there, we work with you to develop a strategy and budget for those outlets. Maybe you need to participate in 3 channels and post weekly, or maybe you need to participate in five and post several times a day. Identifying the right channels is the first step, and we can help you do that and then help optimize your page to make sure you are presenting the right image and getting the most out of your online profile.

In addition to getting social media pages started and/or optimized, we work with you to develop a series of messaging tactics to utilize across the various mediums. A post that may work on one channel may flop on another, so it is important to understand where you need to customize and where you can reuse posts. We create a guidebook for social media success, and we give your team the tools to implement it. Or if you feel more comfortable, TS Consulting can write social media posts for you and implement campaigns on your behalf. Want to see how you can use social media to your advantage? Contact TS Consulting today for a free consultation.