Drip Marketing Campaigns

You know what happens when a customer buys your product or service. You ship the product, install the roof, or perform the service purchased. But what happens when a customer doesn’t buy from you? What happens to those that show interest but never actually commit to a purchase? Or if you schedule appointments with your customers, what happens when a customer cancels his or her appointment?

Unfortunately, many organizations are strapped for time, money and manpower so when a lead cancels or doesn’t purchase, it is easier to move on to the next interested customer. However, creating drip marketing campaigns can nurture those customers who have shown interest in your business and generate a stream of recovered revenue that otherwise would have been lost.

At TS Consulting, we are strong believers that nurturing leads who have already shown interest in your business is a key factor to success when times are slow, either due to the economy or the seasonality of your business. We work with our customers to devise drip marketing campaigns to stay in touch with prospects who have shown interest but not bought, existing customers, cancelled appointments and more in order to make sure no lead or potential sale falls through the cracks.

Drip marketing campaigns can often be integrated with a CRM system (such as Marketsharp), but they do not have to be. These drip campaigns can include phone calls, emails or print marketing pieces in order to connect with the target audience, and campaigns can be built around the capability and the needs of the organization so that the tactics are feasible in the long run.

At TS Consulting, we understand that implementing marketing campaigns can feel overwhelming, so we work with your business to find the right fit for your needs and for your team. We can provide you with the map to implement campaigns or set programs up for you, whichever you prefer. Want to see how you can nurture potential leads into reset appointments and recovered sales? Contact TS Consulting today for a free consultation.