Print Media Design

Have you ever spent valuable time and effort designing a print mail piece, only to send it out and not receive any phone calls? We all understand that print media marketing is not what it was 15-20 years ago, but that does not mean that print is not a viable avenue for your organization.

One of the key aspects of creating a print piece that is successful is identifying what you want to accomplish from running the ad in question. Are you looking for phone calls? Website visits? Showroom traffic? Knowing the goal helps narrow down the messaging of the piece and gives you something to track once the campaign goes live.

But a print marketing piece is more than the design and messaging. You have to understand the audience in question and decide if they would actually encounter the printed piece in their everyday lives. Does your target demographic read the daily newspaper? Great, run a newspaper ad. But if your target demographic does not use the phone book, do not run a phone book ad!

At TS Consulting, we work closely with our clients to understand their needs and goals when crafting marketing campaigns, and we can work with your business to identify if a print marketing channel could be a good fit for your marketing program. Once we identify potential channels, we can then work with you and the publisher to develop an ad that represents your brand well and resonates with your potential customer so you get the results you are looking for.

Print marketing can add up quickly, so it is critical to strategize about a campaign prior to going to print. TS Consulting is here to help you work out the process and create a plan that leverages print media to your advantage. Want to see what print campaigns could work for you? Contact TS Consulting today for a free consultation.